When I went back to re-read the ingredients, I was happily surprised to notice there were no corn products, as I'm largely cutting back on/phasing out my corn consumption for a time. This made it easier for me to crack open the cardboard and ready the mix for a trial run. Let's discuss how I feel about the mix, noting that I am ECSTATIC a mainstream baking enterprise like Betty Crocker got involved in being aware of the gluten-free growing population, though I may be less enthusiastic about this particular mix.
1) The mix is relatively easy to make, just as a mix is supposed to be.
2) The product looked like regular cake product when produced, fooling any non-GF person you may be trying to trick into tasting a GF good.
3) I added some pumpkin and chocolate chips like I would into a regular mix and it came out fine.
1) Although the mix is easy to make with a few additions, it calls for an entire stick of butter and 3 full eggs. Now I didn't try substituting applesauce/oil for butter or egg whites for eggs because I didn't want to throw the chemistry completely off. The no butter recipe on the BC website calls for shortening, none of which I could find without soy. If I could find a way to cut the butter down, I'd be a bigger fan.
2) The consistency of the cake wasn't quite what I'd expected. BC mixes produce moist, light, fluffy results. I figured that the GF of it all would make the cake denser or perhaps a tad gritty. There was no grit in the final taste, however the cake was dense. But like really dense. Like I felt I was eating a dense cake donut dense; I had to jump up for a glass of lactaid milk. Now I love cake donuts, don't misunderstand, but I expected it to be more birthday cake than dense donut. Although, I might have found a good baked donut mix ;)
Not really bad/Not really good:
1) I thought the batter looked weird. You could see a lot of the gritty textured granules staring you right in the face which led me to be prepared for a gritty texture. Since there wasn't a gritty texture I was both pleasantly surprised and equally annoyed I had expected it because of the batter.
So all and all, the mix was pretty good, but I have to say I've had better. And I might have even made better. Again, I'm more than excited that Betty Crocker took the time and effort to acknowledge there is a market out there for GF products, however, I just wish the product had been something of a Betty Crocker non-GF caliber.